CASE STUDY
Peak Roofing & Exteriors
Roofing & Construction | Texas, Louisiana, Arkansas
WSI Services
✓Website Design & Development
✓SEO
✓Search Engine Marketing
Company Background
Peak Roofing and Exteriors is locally-owned and operated in Northwest Arkansas, West Texas, and Northeast Louisiana. Their owners came together during long careers in both the catastrophe insurance claims industry as well as the roofing and construction industries. They saw a need for more transparency, integrity and quality in the roofing industry, and created Peak to fill that need. They are committed to maintaining the highest level of integrity as well as quality while staying completely transparent throughout the process for every project, large or small.
Audience
Mission
To set a new standard in the roofing and construction industry by exceeding the expectations of our customers through
quality and integrity.
The Objective
Peak Roofing and Exteriors approached WSI Digital in July 2022. Despite having a newly launched website, Peak’s digital presence was underperforming: the site was not optimized for search engines, nor did it reflect the company’s brand guidelines. Peak needed a partner to rebuild their digital foundation and drive measurable growth.
Challenges
- Unoptimized, misaligned website
- Low organic search visibility
- Inconsistent online traffic
- Lack of brand cohesion across digital channels
WSI Solutions
Website Rebuild & Brand Alignment
WSI Digital conducted a comprehensive digital presence audit, identifying gaps in site structure, user experience, and brand consistency. The team rebuilt Peak’s website, ensuring it was visually aligned with brand guidelines and optimized for both users and search engines. The new site launched at the end of September 2022.
Ongoing SEO & Digital Advertising
The Results
TOP 3 Rankings
in 1st year
Organic Impressions
in the 1st year
Organic Traffic
in the 1st 6 months
TOP 3 Rankings
in 1st year
Organic Impressions
in the 1st year
Organic Traffic
in the 1st 6 months
Client Testimonial
“WSI really cares about their customers and their customer’s consumers! They work not only to make sure we are happy, but also that our customers are as well. They put so much time and effort into making sure we are getting quality services and quality results.
We’ve seen more consistent online traffic with all of WSI’s improvements to our google and website pages. They continue to make sure we are on top of our game and give great detail to any updates needed. Our customers always comment on our online presence, and we owe it to WSI!”
Future Plans
Ready to See Your Business Grow?
Connect with the experts at WSI Digital to discover how our tailored strategies in website optimization, SEO, SEM, and CRO can help you reach your goals. Let’s take your digital presence to the next level-contact us today to get started!