Rabin Worldwide is an industrial auction and real estate investment company, with a focus on the acquisition and sale of industrial equipment and facilities around the world. As leading industrial and commercial liquidators, Rabin has sold equipment in every trade sector and on almost every continent. Rabin offers their clients a wide range of services. In addition to being specialists in providing companies with expert asset valuation and asset recovery services, they also run an in-house commercial real estate investment and management company. Rabin Management Company currently owns and manages over 1,000,000+ square feet of office, multi-family and retail commercial real estate.
The SEO implementation included a challenging keyword research project. Rabin is a “two-sided business”. Our job was to identify the terms used by Rabin’s potential clients rather than buyers who attend their auctions. The outcome resulted in 25 primary keywords and stems with over 13,000 searches per month. Having identified the right keywords, we then implemented 20 new pages and modified content on 5 existing pages.
It’s now time to follow up with the off-page optimization. Over the next month we will be creating quality directory listings, setting up a customer review account and blogging at WordPress, medium, Blogger, Tumblr and Google+. Other off page activities may be added over the next several months.
