WSI Digital Marketing has recently launched SEO efforts for MorningStar Assisted Living and Memory Care of Boulder, part of the MorningStar network of over 20 senior living communities located in the Western US.
Previously, WSI has optimized the web pages of the Arcadia, Arrowhead, Fountain Hills, Sparks, Ft. Collins, Billings, Jordan and Bear Creek locations and all are showing excellent results. Based on these results, MorningStar has been continuously expanding its engagement with WSI, and is likely to do so in the future as well.
The latest community to benefit from WSI’s SEO is MorningStar of Boulder which, of course, is located in Boulder Colorado, just North of Denver.
For the on-page optimization, we focused on 2 pages on the MorningStar site. Since each community offers a different mix of services and focused geographic areas, the keywords mapped to the pages differ across communities. You can see the pages optimized for the Boulder community here:
http://www.morningstarseniorliving.com/communities/morningstar-of-boulder/
http://www.morningstarseniorliving.com/communities/morningstar-of-boulder/senior-living-communities/
With the SEO optimized pages now up on the site the off page optimization is beginning. Initial off page strategy includes citation building for the community as well as an intensive blogging effort. These high quality blogs will be syndicated to WordPress, Weebly, Bloggerand Tumblr.
Each month of the SEO implementation will be monitored and carefully tracked along with the other communities. Key metrics that will be measured include links, rankings, organic visits and leads from organic visitors.
We fully expect to see the same results for Boulder that we are seeing at the other eight MorningStar communities.
