Why SEO Gets Your Senior Living Community Noticed Online
SEO represents an online marketing strategy that gets businesses ranked high in search engine results.
Seniors that plan for their future living arrangements go online to learn more about possible destinations in their retirement years. If you do not optimize the content for your website, potential residents of your senior living community spend time reading about what your competitors have to offer.
In addition to seniors accessing the Internet to learn more about senior living facilities, their tech-savvy children also go online to search for the services their parents need.
The bottom line is you should focus on four SEO tips to rank your senior living community high in the big three search engines, with special attention paid to getting your community ranked on the first page of Google’s search engine.
4 Tips for SEO Greatness
Online marketing has changed dramatically since the first business uploaded content for a website. Still, four tips for SEO greatness should be the main component of your Internet marketing strategy.
Content is King
Google now places more emphasis on uploading helpful, original content than the search engine giant has ever done before. For a senior living community, helpful content includes short, informative blog posts that educate seniors on how to maximize the quality of their lives as they grow older. Tips such as describing fitness tips to enriching a retirement plan go a long way towards boosting the awareness of your senior living community online.
Use the Right Keywords for Your Helpful Content
Using the right keywords in your helpful content gets your senior living community noticed online. The higher your community ranks in a Search Engine Results Page (SERP), the more likely that a senior will click your site to learn more about your community.
Keywords used to be used at will, meaning that the more the merrier when it came to using the right keywords for an online search. Google changed the keyword strategy years ago. Now, the search engine giant wants businesses to use keywords strategically.
By working with the online marketing experts at WSI, your senior living community website will include content that incorporates the right search engine keywords while making sure to follow the guidelines established by Google.
Get More Website Visitors by Using PPC Advertising
PPC advertising target markets your senior living community by placing ads on social media pages and even on Google SERPs. This type of online marketing strategy is not about getting your community to rank high on Google and the other primary search engines.
You pay the sites that place your ads a small fee every time someone clicks an ad to access your online content. Once again, keywords play a pivotal role, as you need to include them in the content used to write your PPC ad.
Hiring a team of digital marketing experts to create your PPC ad campaign can increase the campaign’s effectiveness.
Create a Google My Business Listing
Google loves it when a business receives attention from online directories. What better way to list your senior living community online than by uploading a Google My Business listing?
Google My Business is one of the most influential ways to establish an online profile. Potential residents of your senior living community get to see your location, contact information, resident reviews, and hours of operation.
It’s like a modern-day version of the Yellow Pages.
Get your senior living community noticed online by using four proven SEO strategies. Contact WSI today to schedule a free consultation.
