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You think all products are the same
quality? You may think different after reading this
article. Read on, you may be surprised at what you'll find out!
As you know the economy is not at its best right now, and
the satellite industry is no different than any other
industry. Material suppliers, manufacturers, distributors, &
dealers have seen a drop in business. Competition is at its
peak on all channels. As business owners, we always have to
come up with ways to stimulate business and increase sales
in order to remain in business and keep our customers from
going to the competition. We have a few choices when it
comes to lowering prices to our customers without lowering
our profit margins in hopes that we continue selling more
products and keep our customers. Any company & business
person knows that you can't drop your profit margin past a
certain level by wanting to offer lower prices if you want
to remain in business. So when we decide to lower our prices
we also have to lower our cost on our products to still keep
a comfortable profit margin. At this point we have a few
options. Most common options to lower our cost is:
1. Lowering cost by using tier "B" material & supplies in
products we manufacture. If you don't know what tier "B"
materials are, read below for an explanation.
or
2. Continue using tier "A" material & try to negotiate with
material suppliers to lower cost on the same material and
not take away from the integrity and quality of our
products.
Tier "A" materials are materials that have passed quality
control and have been tested to perform to higher standard
and are of a higher quality. Tier "B" materials are
materials that have failed the quality control testing
process of performing to a higher standard required for
continuous and reliable performance, but still perform for a
short period of time after use.
Unfortunately, in addition to selling tier A material,
suppliers, specially overseas suppliers, also sell tier B
material in order to minimize loss. Tier "B" material is
usually sold at a reduced price of +/- 50% to the factories
& manufacturers.
The most common & easiest option to a manufacturer or
distributor is option #1 above. It does not take much work.
Unfortunately when this happens, the consumer and dealer
alike, have to be stuck with inferior product that they need
to support for their customers.
When you see a dramatic drop in prices from a distributor,
you have to ask yourself how is the distributor able to all
of the sudden drop their prices, permanently cut their
profit margin and still be able to offer a quality product.
Something just does not add up.
We have recently received many complaints from new customers
who have switched to us for better quality products stating
that they were glad to see prices drop from their previous
distributors, but the quality of the products and
performance is not what it used to be. They have issues with
their customers who demand good quality. They say that they
are not able to get warranty service on the product, and
having to hassle with their own distributor over the quality
of product the distributor offers.
WS International only uses tier A material in our
WS
International line of products.
I'm sure you have seen reviews of
WS International products
done by actual customers and hobbyists on many knowledgeable
and honest discussion forums like
www.satelliteguys.us and
www.legalfreetoair.com. You have seen time after time that
our products outperform and smoke the competition. Unlike
some of our competitors, we don't ask our dealers and
resellers to do bias product reviews because the fact that
they sell our products would make them obviously bias. This
would be very unfair to the end-user and provide one-sided
information. We ask end-users who use the products on a
daily basis to review our products and give us their most
honest opinion. You can see these honest opinions and
reviews on many trusted & largest online discussion forums
like the ones named above.
Now you know why
WS International products offer a 2-year
warranty. We take pride in providing customers with quality
products and only use tier A material and negotiate with our
material suppliers for lower cost based on our buying power.
We don't believe in cutting corners & sacrificing quality in
order to offer lower prices. We offer low prices based on
our ability to purchase in larger quantities.
WS
International manufactures the highest quality satellite
receivers, Ku band and C band LNB and LNBFs while offering
unbeatable prices for the quality of products we
manufacture.
If you want cheap & inferior products and don't care about
quality and performance, I suggest you continue purchasing
equipment from other distributors that offering this.
However, if you want reliability, quality, and performance,
with less headaches, rely on genuine WS International brand
of products.
While others try to compete based on price alone, we compete
based on price, reliable quality, and reliable service. This
is why WS International is the only company in North America
that offers an entire 2-year warranty on our
WS
International brand of LNB, LNBFs, and LEXIUM line of
satellite receivers and meters.
Thanks for taking the time to read this article & becoming
more aware of the satellite equipment you purchase. I
hope this helps you become more aware of the quality of
products offered by us.
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